A New Dawn Financial’s mission is to help people move through life’s turning points with clarity and confidence. Money touches every part of life, so we listen first, teach in plain language, and design plans that fit the person in front of us. Based in South Jersey and serving clients virtually across the United States, our work is built on steady relationships, careful planning, and clear communication that make decisions feel manageable, not overwhelming.
 

What we believe

  • People before portfolios. Each client’s story, values, and priorities come first, and we align the strategy to serve those priorities.
  • Clarity over complexity. Simple explanations, practical steps, and useful visuals make progress easier to sustain.
  • Planning that adapts. Life changes, and plans should change with it through thoughtful reviews and adjustments.
  • Education is empowerment. When clients understand the “why,” they make stronger, everyday decisions.
  • Stewardship and transparency. Details matter, fees are clear, and communication is consistent.

How we serve differently

Large institutions can feel distant and scripted. We choose a different path. We keep our client roster intentionally focused, meet you where you are, and deliver a system that is personal and useful. That approach looks like attentive conversations, concise planning documents that are easy to act on, regular outreach, secure virtual meetings, and coordination with tax and legal professionals so the entire plan functions as one system.

Planning for real life

We support people preparing for retirement or already living it, as well as those navigating major life changes. Services include organizing accounts, mapping sustainable income, aligning investments with appropriate risk levels and timelines, and making informed choices about Social Security, health care, long‑term care, and legacy wishes. The aim is a plan that supports day‑to‑day life now and long‑term stability later.

Expertise and credentials

Our Founder and CEO, Caitlin Boshnack, has been serving clients for about a decade. Her early training took place at two globally recognized firms known for high standards, and she has helped hundreds of people make thoughtful financial decisions during life’s most important moments.
 
In addition to holding a Series 7 and 66 (with LPL Financial), as well as a Life and Health Insurance License, Caitlin has also earned and maintains the following advanced designations from the College for Financial Planning:
 

APMA® (Accredited Portfolio Management Advisor℠)

A graduate‑level designation that deepens expertise in portfolio design and oversight, including risk alignment, behavioral finance, investment policy statements, asset allocation, and tax‑aware rebalancing. It supports a disciplined process for building and monitoring portfolios that remain aligned with real‑life goals.

CRPC® (Chartered Retirement Planning Counselor℠)

Specialized training on the years surrounding retirement, covering Social Security coordination, income sequencing and withdrawal strategies, Medicare and long‑term care choices, RMD planning, and legacy considerations. It equips advisors to design sustainable retirement income plans that balance growth, taxes, and risk.

A commitment to education

Education sits at the heart of our work. We lead family meetings, create simple checklists, and provide ongoing learning opportunities so clients and their loved ones understand the plan and know what to do next. Questions between meetings are welcome, because small clarifications often lead to better choices in everyday life.

Growing confidence across generations

Financial literacy should be practical and accessible. We encourage multi‑generational conversations, offers “next step” guides for major milestones, and shares tools that make common money decisions easier. Seeing families learn together and act in alignment is a core measure of success.

Championing young women

We are passionate about motivating young women to step into leadership and business. Through mentoring, speaking, and community engagement, we work to help the next generation see a clear path and develop the skills to walk it.

Our promise

Clients are heard. Options are explained. The plan fits the person and the season of life. Progress is measured together, adjustments are made with care, and the process remains calm, organized, and human.

 

 

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